10 Ways to Write More Effective Ads
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”
These points are as true today as they were when they were written nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as effective as possible.
The answer is to test. Test again. And then test some more.
If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale.
Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal to start with some proven tested known ideas and work from there.
For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that assumption and go from there.
If we know based on test results that crafting an ad that speaks directly to an individual performs better than addressing the masses (again, it does), then it makes little sense to start testing with the assumption that it does not. This is common sense.
So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test.
So this starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign.
Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.
And with that, let’s move onward…
Focus on Them, Not You
When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”
And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.
A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.
Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!
When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely fits my prospect’s profile. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?
VISIT MY SITE FOR INFORMATION ON AUTO INCOME
http://www.automaticonlineprofits.com/members/40651
Helmut Weiss
Realtruthinfo
Thursday, December 10, 2009
Tuesday, November 3, 2009
People come into your life for a reason
People come into your life for a reason, a season or a lifetime.
When you know which one it is, you will know what to do for that
person. When someone is in your life for a REASON, it is usually
to meet a need you have expressed. They have come to assist you
through a difficulty, to provide you with guidance and support, to
aid you physically, emotionally or spiritually. They may seem like
a Godsend and they are. They are there for the reason you need
them to be. Then, without any wrongdoing on your part or at an
inconvenient time, this person will say or do something to bring
the relationship to an end. Sometimes they die. Sometimes they
walk away. Sometimes they act up and force you to take a stand.
What we must realize is that our need has been met, our desire
fulfilled, their work is done. The prayer you sent up has been
answered and now it is time to move on.
Some people come into your life for a SEASON, because your turn has
come to share, grow or learn. They bring you an experience of
peace or make you laugh. They may teach you something you have
never done. They usually give you an unbelievable amount of joy.
Believe it, it is real. But only for a season!
LIFETIME relationships teach you lifetime lessons, things you must
build upon in order to have a solid emotional foundation. Your job
is to accept the lesson, love the person and put what you have
learned to use in all other relationships and areas of your life.
It is said that love is blind but friendship is clairvoyant.
Thank you for being a part of my life, whether you were a reason, a
season or a lifetime.
Send this to every friend that you have online, including the
person who sent it to you.
0 Replies - you may need to work on your "people
skills"
2 Replies - you are nice but probably need to be
more outgoing
4 Replies - you have picked your friends well
6 Replies - you are downright popular
8 Replies or More - you are totally awesome (and
that's probably why you're on MY list)
I wonder what mine will be.
http://traffic4lists.com/reviewsite/onlinemoneyuniversity/
Your friend in Life's Success,
Helmut Weiss
Reply here maxinfocus@gmail.com
When you know which one it is, you will know what to do for that
person. When someone is in your life for a REASON, it is usually
to meet a need you have expressed. They have come to assist you
through a difficulty, to provide you with guidance and support, to
aid you physically, emotionally or spiritually. They may seem like
a Godsend and they are. They are there for the reason you need
them to be. Then, without any wrongdoing on your part or at an
inconvenient time, this person will say or do something to bring
the relationship to an end. Sometimes they die. Sometimes they
walk away. Sometimes they act up and force you to take a stand.
What we must realize is that our need has been met, our desire
fulfilled, their work is done. The prayer you sent up has been
answered and now it is time to move on.
Some people come into your life for a SEASON, because your turn has
come to share, grow or learn. They bring you an experience of
peace or make you laugh. They may teach you something you have
never done. They usually give you an unbelievable amount of joy.
Believe it, it is real. But only for a season!
LIFETIME relationships teach you lifetime lessons, things you must
build upon in order to have a solid emotional foundation. Your job
is to accept the lesson, love the person and put what you have
learned to use in all other relationships and areas of your life.
It is said that love is blind but friendship is clairvoyant.
Thank you for being a part of my life, whether you were a reason, a
season or a lifetime.
Send this to every friend that you have online, including the
person who sent it to you.
0 Replies - you may need to work on your "people
skills"
2 Replies - you are nice but probably need to be
more outgoing
4 Replies - you have picked your friends well
6 Replies - you are downright popular
8 Replies or More - you are totally awesome (and
that's probably why you're on MY list)
I wonder what mine will be.
http://traffic4lists.com/reviewsite/onlinemoneyuniversity/
Your friend in Life's Success,
Helmut Weiss
Reply here maxinfocus@gmail.com
Friday, August 21, 2009
Whatever you do do not join My Viral Surfer .Unless you intend to make money?
|
Whatever you do, Don't Join
Well, at least not until
Okay, so what is
MyViralSurfer is a website
Please note: I do realise
A quick summary of the MVS
Tracking Service As a tracking service I
What I really like about
Free members can create
Pro members on the other
Pro members can also use
What is nice about the
It is no wonder with Craig
Personal List Builder I am sure by now you are
As a free member MVS will
These leads are sent to
As a pro member though,
Traffic Generator The traffic MVA generates
Text ads are also
Pro members will have a 20
Another way MVS creates
This in itself is nothing
"Page-Behind" kicks in the
This "page-Behind" offer
As is the case with the
Member Advertising
The member Advertising
Pro members on the other
Pro members will also not
Downline Building MyViralSurfer has a unique
Each time a member of MVS
Your homepage also
You can also add up to 60
Something to take note off
This is to rule out
Viral Marketing --
A lot of people claim they
In the members area Craig
"Every member will
This may seem like a
I don't want to give away
This also brings me back
What's Wrong With
Seriously, the only
My Advice: Once you have
I also had a bit of a hard
Other than that I really
Final Thoughts MyViralSurfer is a one
It offers everything you
While this service offers
|
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Thursday, August 20, 2009
"What to Know About Weight Loss Products"
Image via Wikipedia
"What to Know About Weight Loss Products"
There are a lot of weight loss products that offer that fast weight loss results, however, are these really guaranteed? Could these products live up to their assurance of a fit body?
In US, there is an estimated 50 million people who try to lose weigh, unfortunately, only 5 per cent are successful. One thing's for sure, beware of fraudulent claims and extreme high cost because there is no magic to losing weight.
Samples of weight loss products in the market nowadays:
· Diet Patch – this was already removed since 1990’s by FDA since they were proven ineffective.
· Magnetic Diet Pills – allegedly flushes out fat, but not.
· Guar Gum – causes internal obstruction.
· Electrical Muscle Stimulators – no proven effect.
· Eyeglasses that Suppress Appetite – These claims that the projected image on the retina decreases appetite. No proven fact.
· Weight loss earrings – through acupuncture, suppresses appetite.
There are also examples of weight loss products:
Diet drinks that are mixed with beverages or food are used as meal substitutes. A downside of this is that once a person stopped taking the drinks, they would eventually regain the lost weight after a short period of time due to feeling of emptiness in the stomach. Another is diet supplements and medicines that also don’t work long-term. Over-the-counter pills that compose of phenylpropanolamine hydrochloride may raise blood pressure and palpitation. Ephedra on the other hand can cause serious side effects such as heart problems, seizure, stroke, and even death. E.g.:
§ Herbalife Nutritional Program – good as two meals, dieters may rely on shakes and follow artificial dieting methods and just don’t want food to work into their lives.
§ Mega-Thin 100 Formula – Its formula contains an anti-fat weapon, however, diet is not emphasized that’s why it’s concluded that it has an appetite suppressant.
§ Nestlé’s Sweet Success – recommended to take three times a day and it does not promote healthy eating habits. Weight loss is difficult to maintain once intake is stopped.
§ Ultra Slim Fast – this plan requires regular exercise but does not teach good eating habits.
§ Diet pills with Ephedra and PPA – many of these have enclosed diet plans. Slimming can come from the diet plan and not the pill intake and there are risks of adverse side effects.
§ Chitosan products – contains fibers which were taken from shellfish that may cause diarrhea, bloatedness, and gas. This will only work if a low fat diet is practiced.
§ Chromium Supplements –claim that products will lower blood sugar, body fat and cholesterol but causes anemia and even memory loss. Studies show only minimal or no beneficial effect at all.
§ Green Tea Extract Products – known as strong anti-oxidants that help lower cholesterol and triglycerides, and promote weight loss, however, the caffeine content could cause insomnia and restlessness.
§ Algae Tablets - Spirulina contains significant nutrients that can be an acceptable food when used as part of a varied diet but are very expensive.
§ St. John's Wort Supplement - Claims that it will suppress appetite and promote weight loss but it could lead to gastrointestinal discomfort, tiredness, sleeplessness, and arouse allergic reactions.
§ Glucomannan Products – claim that two capsules before each meal decrease food absorption. Known as food thickeners but not yet proven safe or effective. Weight loss will only happen if good diet plan is followed.
Even if you plan on using over-the-counter weight supplements or even participate in a weight loss activity, the verdict is that you still have to eat fewer calories than you burn to lose weight. When choosing a weight loss product or program, collect as much information as possible.
This System for natural weight loss has been proven i found through Tests from University of Conneticut is well documented.Participants at the University of
Connecticut lost an average of:
• 21.5 lbs. of Body Fat in 8 weeks!
• 3.96 inches off their waist
• 3.28 inches off their hips
• 1.20 inches off each thigh
90% More Effective than
diet and exercise alone!
This is the lastest proven weight loss information i have found you may also visit
http://weightlossezinfo.com Best Reviewed weight loss products for 2009 .There are also free trials with each of them so it gives you The site above rated
#1 .I hope the information gives you an wide variety of choices to make an intelligent decision what may work for you .
Autour
Helmut E Weiss
The Real Truth
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"What to Know About Weight Loss Products"
There are a lot of weight loss products that offer that fast weight loss results, however, are these really guaranteed? Could these products live up to their assurance of a fit body?
In US, there is an estimated 50 million people who try to lose weigh, unfortunately, only 5 per cent are successful. One thing's for sure, beware of fraudulent claims and extreme high cost because there is no magic to losing weight.
Samples of weight loss products in the market nowadays:
· Diet Patch – this was already removed since 1990’s by FDA since they were proven ineffective.
· Magnetic Diet Pills – allegedly flushes out fat, but not.
· Guar Gum – causes internal obstruction.
· Electrical Muscle Stimulators – no proven effect.
· Eyeglasses that Suppress Appetite – These claims that the projected image on the retina decreases appetite. No proven fact.
· Weight loss earrings – through acupuncture, suppresses appetite.
There are also examples of weight loss products:
Diet drinks that are mixed with beverages or food are used as meal substitutes. A downside of this is that once a person stopped taking the drinks, they would eventually regain the lost weight after a short period of time due to feeling of emptiness in the stomach. Another is diet supplements and medicines that also don’t work long-term. Over-the-counter pills that compose of phenylpropanolamine hydrochloride may raise blood pressure and palpitation. Ephedra on the other hand can cause serious side effects such as heart problems, seizure, stroke, and even death. E.g.:
§ Herbalife Nutritional Program – good as two meals, dieters may rely on shakes and follow artificial dieting methods and just don’t want food to work into their lives.
§ Mega-Thin 100 Formula – Its formula contains an anti-fat weapon, however, diet is not emphasized that’s why it’s concluded that it has an appetite suppressant.
§ Nestlé’s Sweet Success – recommended to take three times a day and it does not promote healthy eating habits. Weight loss is difficult to maintain once intake is stopped.
§ Ultra Slim Fast – this plan requires regular exercise but does not teach good eating habits.
§ Diet pills with Ephedra and PPA – many of these have enclosed diet plans. Slimming can come from the diet plan and not the pill intake and there are risks of adverse side effects.
§ Chitosan products – contains fibers which were taken from shellfish that may cause diarrhea, bloatedness, and gas. This will only work if a low fat diet is practiced.
§ Chromium Supplements –claim that products will lower blood sugar, body fat and cholesterol but causes anemia and even memory loss. Studies show only minimal or no beneficial effect at all.
§ Green Tea Extract Products – known as strong anti-oxidants that help lower cholesterol and triglycerides, and promote weight loss, however, the caffeine content could cause insomnia and restlessness.
§ Algae Tablets - Spirulina contains significant nutrients that can be an acceptable food when used as part of a varied diet but are very expensive.
§ St. John's Wort Supplement - Claims that it will suppress appetite and promote weight loss but it could lead to gastrointestinal discomfort, tiredness, sleeplessness, and arouse allergic reactions.
§ Glucomannan Products – claim that two capsules before each meal decrease food absorption. Known as food thickeners but not yet proven safe or effective. Weight loss will only happen if good diet plan is followed.
Even if you plan on using over-the-counter weight supplements or even participate in a weight loss activity, the verdict is that you still have to eat fewer calories than you burn to lose weight. When choosing a weight loss product or program, collect as much information as possible.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=b49c0433-d82c-4b7b-a6db-0b4d7a8711f0)
There are a lot of weight loss products that offer that fast weight loss results, however, are these really guaranteed? Could these products live up to their assurance of a fit body?
In US, there is an estimated 50 million people who try to lose weigh, unfortunately, only 5 per cent are successful. One thing's for sure, beware of fraudulent claims and extreme high cost because there is no magic to losing weight.
Samples of weight loss products in the market nowadays:
· Diet Patch – this was already removed since 1990’s by FDA since they were proven ineffective.
· Magnetic Diet Pills – allegedly flushes out fat, but not.
· Guar Gum – causes internal obstruction.
· Electrical Muscle Stimulators – no proven effect.
· Eyeglasses that Suppress Appetite – These claims that the projected image on the retina decreases appetite. No proven fact.
· Weight loss earrings – through acupuncture, suppresses appetite.
There are also examples of weight loss products:
Diet drinks that are mixed with beverages or food are used as meal substitutes. A downside of this is that once a person stopped taking the drinks, they would eventually regain the lost weight after a short period of time due to feeling of emptiness in the stomach. Another is diet supplements and medicines that also don’t work long-term. Over-the-counter pills that compose of phenylpropanolamine hydrochloride may raise blood pressure and palpitation. Ephedra on the other hand can cause serious side effects such as heart problems, seizure, stroke, and even death. E.g.:
§ Herbalife Nutritional Program – good as two meals, dieters may rely on shakes and follow artificial dieting methods and just don’t want food to work into their lives.
§ Mega-Thin 100 Formula – Its formula contains an anti-fat weapon, however, diet is not emphasized that’s why it’s concluded that it has an appetite suppressant.
§ Nestlé’s Sweet Success – recommended to take three times a day and it does not promote healthy eating habits. Weight loss is difficult to maintain once intake is stopped.
§ Ultra Slim Fast – this plan requires regular exercise but does not teach good eating habits.
§ Diet pills with Ephedra and PPA – many of these have enclosed diet plans. Slimming can come from the diet plan and not the pill intake and there are risks of adverse side effects.
§ Chitosan products – contains fibers which were taken from shellfish that may cause diarrhea, bloatedness, and gas. This will only work if a low fat diet is practiced.
§ Chromium Supplements –claim that products will lower blood sugar, body fat and cholesterol but causes anemia and even memory loss. Studies show only minimal or no beneficial effect at all.
§ Green Tea Extract Products – known as strong anti-oxidants that help lower cholesterol and triglycerides, and promote weight loss, however, the caffeine content could cause insomnia and restlessness.
§ Algae Tablets - Spirulina contains significant nutrients that can be an acceptable food when used as part of a varied diet but are very expensive.
§ St. John's Wort Supplement - Claims that it will suppress appetite and promote weight loss but it could lead to gastrointestinal discomfort, tiredness, sleeplessness, and arouse allergic reactions.
§ Glucomannan Products – claim that two capsules before each meal decrease food absorption. Known as food thickeners but not yet proven safe or effective. Weight loss will only happen if good diet plan is followed.
Even if you plan on using over-the-counter weight supplements or even participate in a weight loss activity, the verdict is that you still have to eat fewer calories than you burn to lose weight. When choosing a weight loss product or program, collect as much information as possible.
"What to Know About Weight Loss
"What to Know About Weight Loss Productsi
"
There are a lot of weight loss products that offer that fast weight loss results, however, are these really guaranteed? Could these products live up to their assurance of a fit body?
In US, there is an estimated 50 million people who try to lose weigh, unfortunately, only 5 per cent are successful. One thing's for sure, beware of fraudulent claims and extreme high cost because there is no magic to losing weight.
Samples of weight loss products in the market nowadays:
· Diet Patch – this was already removed since 1990’s by FDA since they were proven ineffective.
· Magnetic Diet Pills – allegedly flushes out fat, but not.
· Guar Gum – causes internal obstruction.
· Electrical Muscle Stimulators – no proven effect.
· Eyeglasses that Suppress Appetite – These claims that the projected image on the retina decreases appetite. No proven fact.
· Weight loss earrings – through acupuncture, suppresses appetite.
There are also examples of weight loss products:
Diet drinks that are mixed with beverages or food are used as meal substitutes. A downside of this is that once a person stopped taking the drinks, they would eventually regain the lost weight after a short period of time due to feeling of emptiness in the stomach. Another is diet supplements and medicines that also don’t work long-term. Over-the-counter pills that compose of phenylpropanolamine hydrochloride may raise blood pressure and palpitation. Ephedra on the other hand can cause serious side effects such as heart problems, seizure, stroke, and even death. E.g.:
§ Herbalife Nutritional Program – good as two meals, dieters may rely on shakes and follow artificial dieting methods and just don’t want food to work into their lives.
§ Mega-Thin 100 Formula – Its formula contains an anti-fat weapon, however, diet is not emphasized that’s why it’s concluded that it has an appetite suppressant.
§ Nestlé’s Sweet Success – recommended to take three times a day and it does not promote healthy eating habits. Weight loss is difficult to maintain once intake is stopped.
§ Ultra Slim Fast – this plan requires regular exercise but does not teach good eating habits.
§ Diet pills with Ephedra and PPA – many of these have enclosed diet plans. Slimming can come from the diet plan and not the pill intake and there are risks of adverse side effects.
§ Chitosan products – contains fibers which were taken from shellfish that may cause diarrhea, bloatedness, and gas. This will only work if a low fat diet is practiced.
§ Chromium Supplements –claim that products will lower blood sugar, body fat and cholesterol but causes anemia and even memory loss. Studies show only minimal or no beneficial effect at all.
§ Green Tea Extract Products – known as strong anti-oxidants that help lower cholesterol and triglycerides, and promote weight loss, however, the caffeine content could cause insomnia and restlessness.
§ Algae Tablets - Spirulina contains significant nutrients that can be an acceptable food when used as part of a varied diet but are very expensive.
§ St. John's Wort Supplement - Claims that it will suppress appetite and promote weight loss but it could lead to gastrointestinal discomfort, tiredness, sleeplessness, and arouse allergic reactions.
§ Glucomannan Products – claim that two capsules before each meal decrease food absorption. Known as food thickeners but not yet proven safe or effective. Weight loss will only happen if good diet plan is followed.
Even if you plan on using over-the-counter weight supplements or even participate in a weight loss activity, the verdict is that you still have to eat fewer calories than you burn to lose weight. When choosing a weight loss product or program, collect as much information as possible.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=42743bd3-7952-4f81-8848-c9eed2dca819)
"
There are a lot of weight loss products that offer that fast weight loss results, however, are these really guaranteed? Could these products live up to their assurance of a fit body?
In US, there is an estimated 50 million people who try to lose weigh, unfortunately, only 5 per cent are successful. One thing's for sure, beware of fraudulent claims and extreme high cost because there is no magic to losing weight.
Samples of weight loss products in the market nowadays:
· Diet Patch – this was already removed since 1990’s by FDA since they were proven ineffective.
· Magnetic Diet Pills – allegedly flushes out fat, but not.
· Guar Gum – causes internal obstruction.
· Electrical Muscle Stimulators – no proven effect.
· Eyeglasses that Suppress Appetite – These claims that the projected image on the retina decreases appetite. No proven fact.
· Weight loss earrings – through acupuncture, suppresses appetite.
There are also examples of weight loss products:
Diet drinks that are mixed with beverages or food are used as meal substitutes. A downside of this is that once a person stopped taking the drinks, they would eventually regain the lost weight after a short period of time due to feeling of emptiness in the stomach. Another is diet supplements and medicines that also don’t work long-term. Over-the-counter pills that compose of phenylpropanolamine hydrochloride may raise blood pressure and palpitation. Ephedra on the other hand can cause serious side effects such as heart problems, seizure, stroke, and even death. E.g.:
§ Herbalife Nutritional Program – good as two meals, dieters may rely on shakes and follow artificial dieting methods and just don’t want food to work into their lives.
§ Mega-Thin 100 Formula – Its formula contains an anti-fat weapon, however, diet is not emphasized that’s why it’s concluded that it has an appetite suppressant.
§ Nestlé’s Sweet Success – recommended to take three times a day and it does not promote healthy eating habits. Weight loss is difficult to maintain once intake is stopped.
§ Ultra Slim Fast – this plan requires regular exercise but does not teach good eating habits.
§ Diet pills with Ephedra and PPA – many of these have enclosed diet plans. Slimming can come from the diet plan and not the pill intake and there are risks of adverse side effects.
§ Chitosan products – contains fibers which were taken from shellfish that may cause diarrhea, bloatedness, and gas. This will only work if a low fat diet is practiced.
§ Chromium Supplements –claim that products will lower blood sugar, body fat and cholesterol but causes anemia and even memory loss. Studies show only minimal or no beneficial effect at all.
§ Green Tea Extract Products – known as strong anti-oxidants that help lower cholesterol and triglycerides, and promote weight loss, however, the caffeine content could cause insomnia and restlessness.
§ Algae Tablets - Spirulina contains significant nutrients that can be an acceptable food when used as part of a varied diet but are very expensive.
§ St. John's Wort Supplement - Claims that it will suppress appetite and promote weight loss but it could lead to gastrointestinal discomfort, tiredness, sleeplessness, and arouse allergic reactions.
§ Glucomannan Products – claim that two capsules before each meal decrease food absorption. Known as food thickeners but not yet proven safe or effective. Weight loss will only happen if good diet plan is followed.
Even if you plan on using over-the-counter weight supplements or even participate in a weight loss activity, the verdict is that you still have to eat fewer calories than you burn to lose weight. When choosing a weight loss product or program, collect as much information as possible.
Monday, August 17, 2009
Health and Fitness and ways to help stay Healthy
Health and Fitness
Being active makes a person healthy and strong. It is not just for people who have a weight problem but for everyone who likes to stay fit.
There is a lot a person can do such jog or walk every morning, play basketball or any other sport with friends but if a person wants to have muscles and look lean, then one can sign up and workout in a gym.
People workout for 3 reasons;
The first is that the person is overweight and the only way to lose those extra pounds will be to reduce ones calorie intake and at the same time workout in the gym.
The second is that the person is underweight and the only way to add extra pounds is to have more calories in ones diet and workout.
The third is just for fun and to keep that person in shape.
The best exercise plan should have cardiovascular and weight training exercises. This helps burn calories and increase the muscle to fat ratio that will increase ones metabolism and gain or lose weight.
Just like taking any medicine, one should first consult the doctor before undergoing any form of exercise.
Here are some benefits of exercising;
1. It is the easiest way to maintain and improve ones health from a variety of diseases and premature death.
2. Studies have shown that it makes a person feels happier and increases ones self esteem preventing one from falling into depression or anxiety.
3. An active lifestyle makes a person live longer than a person who doesn’t.
Working out for someone who has not done it before should be done gradually. Endurance will not be built in a day and doing it repeatedly will surely be beneficial to the person.
It is advisable to workout regularly with a reasonable diet.
A person can consult with a dietitian or a health professional to really help plan a good diet program. It starts by evaluating the lifestyle and the health of the patient before any program can be made.
Afterwards, this is thoroughly discussed and recommended to the person which usually consists of an eating plan and an exercise program that does not require the use of supplements or one to purchase any expensive fitness equipment.
A good diet should have food from all the food groups.
This is made up by 2 things. The first is carbohydrates. The food that a person consumes should have vitamins, minerals and fiber. A lot of this can come from oats, rice, potatoes and cereals. The best still come from vegetables and fruits since these have phytochemicals, enzymes and micronutrients that are essential for a healthy diet.
The second is fat which can come from mono and poly saturated food sources rather than animal fats. Since fat contains more than double the number of calories in food, this should be taken in small quantities to gain or lose weight.
Another way to stay healthy is to give up some vices. Most people smoke and drink. Smoking has been proven to cause lung cancer and other diseases as well complications for women giving birth. Excessive drinking has also shown to do the same.
For people who don’t smoke, it is best to stay away from people who do since studies have shown that nonsmokers are also at risk of developing cancer due to secondary smoke inhalation.
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Being active makes a person healthy and strong. It is not just for people who have a weight problem but for everyone who likes to stay fit.
There is a lot a person can do such jog or walk every morning, play basketball or any other sport with friends but if a person wants to have muscles and look lean, then one can sign up and workout in a gym.
People workout for 3 reasons;
The first is that the person is overweight and the only way to lose those extra pounds will be to reduce ones calorie intake and at the same time workout in the gym.
The second is that the person is underweight and the only way to add extra pounds is to have more calories in ones diet and workout.
The third is just for fun and to keep that person in shape.
The best exercise plan should have cardiovascular and weight training exercises. This helps burn calories and increase the muscle to fat ratio that will increase ones metabolism and gain or lose weight.
Just like taking any medicine, one should first consult the doctor before undergoing any form of exercise.
Here are some benefits of exercising;
1. It is the easiest way to maintain and improve ones health from a variety of diseases and premature death.
2. Studies have shown that it makes a person feels happier and increases ones self esteem preventing one from falling into depression or anxiety.
3. An active lifestyle makes a person live longer than a person who doesn’t.
Working out for someone who has not done it before should be done gradually. Endurance will not be built in a day and doing it repeatedly will surely be beneficial to the person.
It is advisable to workout regularly with a reasonable diet.
A person can consult with a dietitian or a health professional to really help plan a good diet program. It starts by evaluating the lifestyle and the health of the patient before any program can be made.
Afterwards, this is thoroughly discussed and recommended to the person which usually consists of an eating plan and an exercise program that does not require the use of supplements or one to purchase any expensive fitness equipment.
A good diet should have food from all the food groups.
This is made up by 2 things. The first is carbohydrates. The food that a person consumes should have vitamins, minerals and fiber. A lot of this can come from oats, rice, potatoes and cereals. The best still come from vegetables and fruits since these have phytochemicals, enzymes and micronutrients that are essential for a healthy diet.
The second is fat which can come from mono and poly saturated food sources rather than animal fats. Since fat contains more than double the number of calories in food, this should be taken in small quantities to gain or lose weight.
Another way to stay healthy is to give up some vices. Most people smoke and drink. Smoking has been proven to cause lung cancer and other diseases as well complications for women giving birth. Excessive drinking has also shown to do the same.
For people who don’t smoke, it is best to stay away from people who do since studies have shown that nonsmokers are also at risk of developing cancer due to secondary smoke inhalation.
Important Discovery The Master Antioxident
MaxGXL
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The Breakthrough
In 1994, Dr. Robert H. Keller founded The BIODORON Institute of Advanced Medicine, a state-of-the-art medical clinic specializing in cutting-edge treatment for immune system disorders and anti-aging.
After reviewing subject lab results for years, Dr. Keller noticed a trend. He kept seeing significantly low levels of uric acid in subjects with immune disorders. He decided to explore this finding, and his initial research concluded that uric acid is the last antioxidant at the body's disposal when all the normal antioxidants have been exhausted.
As Dr. Keller has always been a strong advocate of nutrition, he went back in the literature, seeking the answer to one question: If uric acid is the body's last defense, then what is the first? His investigation led him to a substance called glutathione.
Glutathione (GSH): The Master Antioxidant
Dr. Keller discovered that the most prevalent, powerful and multifunctional antioxidant in the human body – employed by every organ – is glutathione.
Glutathione (GSH) is a small protein produced naturally in our cells if the requisite precursors are present. It functions both as an antioxidant and an antitoxin and is a major defense system against illness and aging. Our glutathione level actually indicates our state of health and can predict longevity. It has been suggested that in the future, GSH levels will be closely monitored. There are over 70,000 medical articles currently published on GSH, yet most health professionals have only a vague idea of its significance. In the near future, the importance of glutathione will be widely recognized.
The Test
After learning of the importance of GSH, Dr. Keller needed to test the hypothesis that the levels of GSH in subjects with immune disorders were, in fact, severely diminished. To get a current and accurate gauge of a subject's GSH level, Dr. Keller knew the test must measure GSH inside of lymphocytes (white blood cells); however, no such lab test existed.
Using a state-of-the-art medical laboratory, Dr. Keller and his team of scientists developed a proprietary lab test to measure levels of GSH inside the lymphocytes.
The tests confirmed the hypothesis. People who are stressed, aging, lacking sleep, or with any prolonged illness utilize glutathione at an accelerated rate resulting in decreased bodily stores, weakened defenses, and increased risk of illnesses including accelerated aging.
The Challenge
It was clear that the GSH levels needed to be replenished in these subjects. But how? Glutathione is produced naturally from three amino acids: glycine, glutamine, and cysteine. These essential precursors of GSH must be able to make it from the mouth to the gut, then through the cells walls and subsequently the mitochondrial membrane. Therein lies the challenge.
Unfortunately, raising our body's glutathione levels is extremely difficult for two reasons. Eating enough glutathione-rich foods only works in an idealized world where stress, deadlines and fast food are not factors. Orally supplementing glutathione is a good idea, but just not practical. The fragile tripeptide structure of glutathione makes surviving the digestive tract a near impossibility.
The Solution:
After years of research and development, Dr. Keller created MaxGXL, a product containing the necessary components of glutathione that when absorbed into the body; stimulate the body’s own production of glutathione in every cell of the body.
"Glutathione circulates constantly throughout your body neutralizing free radicals and removing dangerous waste products and toxins from your system while increasing your level of energy. When your Glutathione level is high, your overall health is high. You feel good and you look good. You fight off minor illnesses quickly, you have plenty of energy, and you feel mentally and physically alert... you’re at an optimal level of good health."
- Alan Pressman, DC, Phd, CCN
"GSH (Gluathione) is the unsung antioxidant…the one that makes all the others work."
- Robert C. Atkins, MD (Founder of The Atkins Center)
"Glutathione promotes longevity, protects the body against heart disease, diabetes, arthritis, asthma, bronchitis, psoriasis, chronic fatigue syndrome, lupus, and boosts the immune system strength and is useful fighting autoimmune diseases and other health problems of older adults."
- Dr. Gutman, MD
Did you know glutathione is the most powerful, prevalent antioxidant in your body? Increasing your glutathione level will naturally increase your energy, detoxify your body and strengthen your immune system.
MaxGXL’s® Patent Pending Formula Dramatically Increases Intracellular GSH.
MaxGXL provides the proper nutrients needed to promote the body's own ability to manufacture and absorb glutathione. MaxGXL also aids in liver support, thus helping the liver to function as the main production site and storehouse for glutathione.
Increasing Age and Other Factors Reduce the Body’s Production and Utilization of GSH. Research has shown that individuals who have low levels of glutathione are susceptible to chronic illness. Research shows that GSH levels decline by 8% to 12% per decade, beginning at the age of 20. Levels of glutathione are further reduced by continual stress upon the immune system such as illness, infection, and environmental toxins. As we now know, a lowered immune system can bring about illness and disease. This is a ferocious cycle. While you need glutathione for a productive immune system, a weakened immune system hampers the production of glutathione.
Supplements Containing Glutathione Alone Will NOT Increase The Body’s GSH Levels. It is pointless to purchase supplements that merely contain glutathione, because the digestive system breaks down ingested glutathione and it will not be absorbed into your system. On the other hand, MaxGXL™ provides the proper nutrients needed to promote the body's own ability to manufacture and absorb glutathione. MaxGXL™ also aids in liver support by destroying environmental poisons helping the liver to function as the main production site and storehouse for glutathione.
See Interview with Dr. Keller on MaxGXL
Read Independent Lab Results on MaxGXL
The impotance of Glutathion is supported by Dr kellers findings and are clinically proven.Glutathion is in every cell in our body .Very consentrated in our organs .Our Skin and eyes are mostly Glutathion.The president of the AMA has stated it is the biggest discovery for maintinence of your body.It makes perfect sense then that is why so many people get sick around the age of 50 or before .Maxgxl replenises Glutathion and then fights off free radicals detoxifies and more.Here are some cnn news clips to read from prominent Doctors.
"Glutathione circulates constantly throughout your body neutralizing free radicals and removing dangerous waste products and toxins from your system while increasing your level of energy. When your Glutathione level is high, your overall health is high. You feel good and you look good. You fight off minor illnesses quickly, you have plenty of energy, and you feel mentally and physically alert... you’re at an optimal level of good health."
- Alan Pressman, DC, Phd, CCN
"GSH (Gluathione) is the unsung antioxidant…the one that makes all the others work."
- Robert C. Atkins, MD (Founder of The Atkins Center)
"Glutathione promotes longevity, protects the body against heart disease, diabetes, arthritis, asthma, bronchitis, psoriasis, chronic fatigue syndrome, lupus, and boosts the immune system strength and is useful fighting autoimmune diseases and other health problems of older adults."
- Dr. Gutman, MD
There however a misnomer that the productt he developed is Glutathion, it is not it is a product that replenishes Glutathion .Studies have shown that from the age of 20 we start to lose Glutathion at a rate of 10% to 15% per decade so by the time we are 50 years old we have lost about 50% of our Glutathion production.It makes perfect sense then at mid age why so many people get sick with Cancers heart disease and many other illnesses that could be prevented.
We now have a product taken through capsules that every Human on the planet can take to ward of diseseses.Do you not look after your Finances of course we do but Millions of people are complacent about their Health, if your not healthy all the money in the world will not do you any good.We are entering a time of prevention before diseses take hold.My opinion is protect yourself .Look feel and live to the Max.
Visit this site for more information
http://www.youtube.com/results?search_query=glutathione&search_type=&aq=3&oq=glut
http://maxgxl.com/max-in-focus
The Real Truth Article
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Sunday, August 16, 2009
What do we do today to protect our Health
In the Articles of my blog you will learn:
what foods to eat to improve your mental powers, step up your vigor
how to use today's 3 sensational food supplements
harmful food cravings and how to overcome them
how to take the nuisance out of calorie counting
7 ways to lose weight and keep it lost—automatically
how going on and off diets does more harm than good
how to figure how long you'll live
why you may be wasting money on vitamin pills
what the "easy, fast" reducing formulas don't tell you
how your eyes, heels, elbows warn of arteriosclerosis
how to "cook in" the good in foods you eat
fantastic health miracles performed with the new wonder food—lecithin
foods that keep older people from feeling their age
how a low-fat intake keeps you off the sick list
how food supplements guard against virus infections
food secrets of people with outstanding vitality
why getting fat is worse than being fat
how alcohol can be beneficial in your diet
how to survive a heart attack to a ripe old age
the truth about tobacco and
health
how much fatty food is safe for you
5 "golden rules" of nutrition worth more than all the gold in the world
We deem it a privilege to have the opportunity to disseminate this important
health-giving information through the medium of this book.
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Thursday, June 25, 2009
"The 10 Commandments Of Weight Loss Success"
Macall
Be certain that whatever you do is based on
real data, not on hype and wild claims. Recent
research has revealed a wealth of new insights
into what works--and what doesn't. Some prime
examples:
- An astonishing 96% of weight loss attempts fail.
- We gain back a tragic 95% of all the pounds we lose.
- Dieting is worse than useless. It's counterproductive.
- Relying on will power often leads to weight gain.
- Most of the reasons we're overweight have nothing
to do with food or diet.
- But, not being aware of these simple truths, people
turn to food-based approaches like dieting--and fail
by the millions.
Commandment #2. Set Realistic Weight Loss Goals.
Your "target weight" must be based in reality, not
fantasy. If you're trying to look like Barbie or Ken
(or Pamela Anderson or "Arnold,") you are in
Fantasyland--and in danger as well. Make your
goal to be healthy...not "perfect.
"Commandment #3. Beware Diet Industry "Solutions.
"Failed diets cause tremendous amounts of
unnecessary suffering. Yet we still turn to dieting
and other heavily-promoted "solutions" because th
e Diet Industry still pushes them relentlessly.
Climbing out from under their avalanche of misinformation
is "Weight Loss Job #1.
"Commandment #4. Understand That Weight Loss
Success Is NOT About FoodBeing overweight is actually
not "the problem," but a physical symptom of a non-physical
problem. In other words, the excess weight you can see is
only a symptom of a problem you can't see. We fail
because we can't solve problems by attacking symptoms,
but only by dealing with the real, root causes of obesity.
Commandment #5. Know Who You Are Losing Weight
ForWho are you really trying to please or impress by
losing weight? The only acceptable person to lose weight
for is you. If your goal is to please or impress anyone else,
you are already in trouble. Getting to your healthiest
weight is one thing in life that really should be "all about you.
"Commandment #6. Get Your Whole Being Involved"
Body-only" or "food-oriented" weight loss approaches are
doomed from the start. For lasting weight loss, you must
involve your "whole" being -- your body, mind, and spirit.
See weight loss success as a 3-legged stool. If even one leg
is missing, the stool will collapse--no matter how sturdy
the other two legs are. To succeed, you must involve and
align all three aspects of yourself toward your weight loss goals.
Commandment #7. Be Very Careful What You Put In
Your MouthDiet drugs, pills, and "metabolizers" are, at best
short-term fixes. At worst, they can be deadly. Weight loss pills
not only breed dependency, but the minute you stop, you
"Yo-Yo" back to your original weight--or higher.
And just because something is "natural" doesn't mean it's healthy.
Nature is full of things that can kill humans and other animals.
(Amazon tribes count on it!)
Commandment #8. Have A Realistic
Time FrameTrying to lose more than 1-2 pounds per week sets
you up to get sick, to fail, to be miserable, and probably all of the
above. "Losing 10 pounds in 2 days" is very unlikely and very
unhealthy. You didn't put on your unwanted pounds in a hurry.
Don't try to take them off that way.
Commandment #9. You MUST "Tune Up" Your
Colon For Long-Term HealthPoor colon function
is epidemic, dangerous, and is a primary factor in
excess weight. Too little exercise, too much protein,
fat, sugar, salt, alcohol, nicotine, and not much fiber
adds up to lousy colon function--causing discomfort
, sluggish digestion, poor nutrient assimilation,
heartburn, gas, allergies, even cancer.
Fortunately, colon function is easy, inexpensive
(and very rewarding) to correct. (For more details
about the crucial importance of colon health,
Commandment #10. See Effort and Struggle As
"Red Flags"Fact: Nearly everyone who stays at
their target weight year after year uses a proven
"success recipe" that makes success struggle-free
and virtually effortless. Only a few researchers are
aware of this. And you can be sure you won't hear
it from the Diet Industry.
ABOUT THE AUTHOR
Dr. Frank B. Smoot, MA, DD, is a professional
weight loss coach and counselor, author of dozens
of related articles, and creator of several highly
effective weight loss programs, including "Get
Motivated For Life!" and "Weight Loss God's Way."
He is available at http://www.CoachFrankSmoot.com
and http://www.WeightLossGodsWay.com
Watch this movie Dr Keller renound scientist talks
about Maxgxl Glutathion replacement and how it
affects our body.Incredible weight loss product h
e has developed called Maxwxl natural weight loss
through control of subtance called Lepitin
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America's tragic 96% weight loss failure rate is due to widespread misunderstanding about what works, what doesn't, and why. This is also why we gain back a heartbreaking 95% of the pounds we manage to lose. Here are 10 guidelines to get your weight loss program on the right track! A major new clinical research study, involving more than 14,000 people and spanning some 16 years, has allowed us to identify what does--and what definitely does not--
lead to safe, struggle-free, lasting weight loss.
As a result, we now know
"The 10 Commandments Of Weight Loss Success.
"Commandment #1: Get The Facts Before You Act!lead to safe, struggle-free, lasting weight loss.
As a result, we now know
"The 10 Commandments Of Weight Loss Success.
Be certain that whatever you do is based on
real data, not on hype and wild claims. Recent
research has revealed a wealth of new insights
into what works--and what doesn't. Some prime
examples:
- An astonishing 96% of weight loss attempts fail.
- We gain back a tragic 95% of all the pounds we lose.
- Dieting is worse than useless. It's counterproductive.
- Relying on will power often leads to weight gain.
- Most of the reasons we're overweight have nothing
to do with food or diet.
- But, not being aware of these simple truths, people
turn to food-based approaches like dieting--and fail
by the millions.
Commandment #2. Set Realistic Weight Loss Goals.
Your "target weight" must be based in reality, not
fantasy. If you're trying to look like Barbie or Ken
(or Pamela Anderson or "Arnold,") you are in
Fantasyland--and in danger as well. Make your
goal to be healthy...not "perfect.
"Commandment #3. Beware Diet Industry "Solutions.
"Failed diets cause tremendous amounts of
unnecessary suffering. Yet we still turn to dieting
and other heavily-promoted "solutions" because th
e Diet Industry still pushes them relentlessly.
Climbing out from under their avalanche of misinformation
is "Weight Loss Job #1.
"Commandment #4. Understand That Weight Loss
Success Is NOT About FoodBeing overweight is actually
not "the problem," but a physical symptom of a non-physical
problem. In other words, the excess weight you can see is
only a symptom of a problem you can't see. We fail
because we can't solve problems by attacking symptoms,
but only by dealing with the real, root causes of obesity.
Commandment #5. Know Who You Are Losing Weight
ForWho are you really trying to please or impress by
losing weight? The only acceptable person to lose weight
for is you. If your goal is to please or impress anyone else,
you are already in trouble. Getting to your healthiest
weight is one thing in life that really should be "all about you.
"Commandment #6. Get Your Whole Being Involved"
Body-only" or "food-oriented" weight loss approaches are
doomed from the start. For lasting weight loss, you must
involve your "whole" being -- your body, mind, and spirit.
See weight loss success as a 3-legged stool. If even one leg
is missing, the stool will collapse--no matter how sturdy
the other two legs are. To succeed, you must involve and
align all three aspects of yourself toward your weight loss goals.
Commandment #7. Be Very Careful What You Put In
Your MouthDiet drugs, pills, and "metabolizers" are, at best
short-term fixes. At worst, they can be deadly. Weight loss pills
not only breed dependency, but the minute you stop, you
"Yo-Yo" back to your original weight--or higher.
And just because something is "natural" doesn't mean it's healthy.
Nature is full of things that can kill humans and other animals.
(Amazon tribes count on it!)
Commandment #8. Have A Realistic
Time FrameTrying to lose more than 1-2 pounds per week sets
you up to get sick, to fail, to be miserable, and probably all of the
above. "Losing 10 pounds in 2 days" is very unlikely and very
unhealthy. You didn't put on your unwanted pounds in a hurry.
Don't try to take them off that way.
Commandment #9. You MUST "Tune Up" Your
Colon For Long-Term HealthPoor colon function
is epidemic, dangerous, and is a primary factor in
excess weight. Too little exercise, too much protein,
fat, sugar, salt, alcohol, nicotine, and not much fiber
adds up to lousy colon function--causing discomfort
, sluggish digestion, poor nutrient assimilation,
heartburn, gas, allergies, even cancer.
Fortunately, colon function is easy, inexpensive
(and very rewarding) to correct. (For more details
about the crucial importance of colon health,
Commandment #10. See Effort and Struggle As
"Red Flags"Fact: Nearly everyone who stays at
their target weight year after year uses a proven
"success recipe" that makes success struggle-free
and virtually effortless. Only a few researchers are
aware of this. And you can be sure you won't hear
it from the Diet Industry.
ABOUT THE AUTHOR
Dr. Frank B. Smoot, MA, DD, is a professional
weight loss coach and counselor, author of dozens
of related articles, and creator of several highly
effective weight loss programs, including "Get
Motivated For Life!" and "Weight Loss God's Way."
He is available at http://www.CoachFrankSmoot.com
and http://www.WeightLossGodsWay.com
Watch this movie Dr Keller renound scientist talks
about Maxgxl Glutathion replacement and how it
affects our body.Incredible weight loss product h
e has developed called Maxwxl natural weight loss
through control of subtance called Lepitin
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About Me
- Helm Weiss
- Listowel, Ontario, Canada
- Im 59 Live in Canada,Ontario 2.5 hrs from Toronto.Work at home full time Marketer.enjoy many things helping people continually learning .Do my own web design enjoy the freedom .
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